Our Story

Chouchoute – French for ‘pampered’ – was created by Pierre Soualah in 2002 in Birmingham city centre.

After many years in luxury food retail – from Fauchon in Paris to Selfridges in London – Pierre’s vision was to open a welcoming shop with great service, where customers could taste and learn more about fine chocolate, then select a box of their favourite pieces to take home.

We soon became known for the exceptional quality and presentation of our chocolates, not to mention Pierre’s engaging enthusiasm to share his love of amazing chocolate with the kind folks of Brum!

We closed our Birmingham store in 2021, but you can still find our very special chocolates and confiserie here on our website, for delivery throughout the UK.  We offer an extensive range of personalised chocolate gifts for business too – perfect for thanking clients and employees for their support.

Our collection includes contemporary and classic chocolates and exceptional confiserie products, handmade by family artisans. A blend of natural ingredients and the finest cocoa beans, our chocolates offer a taste experience you won’t find on any High Street. We take great pride in presentation too, so when you buy a Chouchoute gift you can be confident it will make a stunning impression.

And as great service has always been at the heart of Chouchoute, if you have a special request, just let us know and we’ll do our best to help.

Thanks for shopping with us – we hope you enjoy our chocolates!